Learned interesting tidbits about life that I was better off not knowing. (Can anyone say "olive fetishes"?)
Bought a couple of books, had them signed, and I've already finished one of them (highly enjoyable). Received free books, bookmarks, buttons, postcards, pens and the like. Shay wants a shirt that says "Swag Whore."
The best part of going besides the fun times, cool people, was how the panelists made writing a book and being published seem not only easy, but an attainable goal. The projected mindset was "If we could do it, you can definitely do it."